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Occasional notes on how I think about SEO, content, and building organic growth that compounds. Looking for results? See the case studies.

Free Tool vs Blog Article

Article

Why I Recommended Building a Free Tool Instead of Writing Another Blog Article

There’s a moment in most SEO engagements where you have to decide whether to double down on what’s working or change direction entirely. I hit that moment while working on the organic growth strategy for a SaaS client.

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Available for new projects · 2026